Raising and Earning Money
Building confidence and skills in museum income generation
The Raising and Earning Money programme is a structured series of sessions designed to help museums grow sustainable income streams. It supports participants to explore a range of fundraising and earned income approaches, with a strong emphasis on practical application.
Through expert input, real-world examples, and peer learning, the programme helps you build confidence and take meaningful action within your organisation.
There will be five stand-alone sessions
The sessions aim to give a clear understanding of key income streams:
- Individual giving
- Corporate partnerships and sponsorship
- Grants and trusts
- Commercial and earned income opportunities
- Insight into ethical and legal responsibilities in UK fundraising
- Tools to identify, engage, and motivate supporters.
- Strategies for donor development and retention
- Space to reflect on and apply learning to your own museum context.
How it works
- A series of stand-alone interactive 2-hour online sessions
- Contributions from experienced sector practitioners and guest speakers
- Time for discussion, reflection, and shared problem-solving
- Support to explore your museum’s specific challenges and opportunities.
- An opportunity to be part of an action learning set to look at barriers to fundraising.
Who it’s for
Museum staff and volunteers with responsibility for fundraising or income generation
Those looking to begin, grow, or refine fundraising activity within their organisation.
Why take part?
The Raising and Earning Money programme is designed to be practical, collaborative, and grounded in sector realities. Recognising the pressures of limited time and resources, the sessions focus on achievable, impactful approaches that can be applied in museums of all sizes.
You’ll gain:
- New ideas and tools you can use straight away.
- Greater confidence in your role
- A supportive network of peers that continues beyond the sessions.
Details of how to take part will be available soon.
For more information contact Alan Bentley alan.bentley@museumdevelopmentnorth.org.uk