Knowing and Growing your Audiences
Understanding and developing your audiences is a key requirement for meeting the Accreditation Standard. It’s important to know who does and doesn’t visit your museum and to have a plan for developing your audiences, so you can ensure you’re meeting their needs and providing positive experiences.
This session will explore Requirement 8 of the Accreditation Standard: Understand and develop your audiences, and will clearly set out what’s required of museums participating in the Accreditation Scheme when it comes to:
- Understanding users and non-users
- Analysing audience information to understand users’ needs
- Developing a plan to widen the range of users
Join our Accreditation Adviser, Jennifer Cragg for this online session, which will include a briefing about how to meet this element of the Accreditation Standard, as well as the opportunity to interact and discuss the topic with fellow attendees from across the North of England.