Category: Audience Data
Understanding your Audiences: A guide to data collection, Online Zoom
This session led by consultant Christina Lister will explore different methods for undertaking audience and non-user data collection, their pros and cons. Approaches can be scaled up or down in budget and scope, but there will be a focus on low budget and pragmatic options. The session will cover: Definitions and the purpose of research, […]
Turning Audience Data into Insights and Action: How to make sense of and use your findings, Online Zoom
This session led by consultant Christina Lister will explore how to analyse and make the most of the audience and non-user data you collect, focussing on actionable insights. It will also share key freely available sector data and national consumer and population data and trends which can complement your own. The session will cover: How to make sense […]