Data Collection for Audience Research, Online
Audience research is a vital activity to inform a museum’s strategy, audience development, and marketing. Ideally, you’d have visitor surveys, research and data that will give you useful insights, particular to your organisation and its audience. But it’s a long-term process, and it can be challenging to get it right.
The session is designed to cover some of the basic skills and topics that museums will find useful, including:
- Understanding data quality and how many surveys to aim for
- Effective ways to increase the number of surveys collected
- Ensuring more representative data collection
- Good survey design and insightful, useful questions to include
This session is delivered in partnership with the Digital Culture Network and Museum Development, for museums. It is repeated on 5 March 2026 and you can book for either session using the link below.
Who it’s for
This session is suitable for anyone who is responsible for designing and/or overseeing the delivery of audience survey collection, and who is interested in improving the number of surveys collected and the data quality.
It’s pitched at an Intermediate level and is aimed at museums designing or improving their own visitor surveys, and looking for the most effective ways to collect them.
The presenter
It will be delivered by Jack Roscoe, Tech Champion for Audience Data Collection and Evaluation at the Digital Culture Network.
The Digital Culture Network is an Arts Council England programme that provides free and unlimited one-to-one support to all museums in England on digital marketing, strategy and audience development.
For more support on this topic
If you are further along in your audience research journey and looking for support on how to effectively store, use, or visualise your audience data, you can get in touch with the Digital Culture Network for one-to-one support. We can also offer survey collection training for your front of house staff, or those responsible for collecting surveys at your museum.
For further support for your museum, contact your regional Museum Development team.
Accessibility
Automatic captions will be provided for this webinar. You will receive a copy of the presentation slides in advance. You can join and leave the online space as required and choose if and how to participate in each element of the webinar.
If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk. We ask you to give a minimum of 2 weeks’ notice where possible.
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Privacy
When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners.