Getting the Word Out: An Introduction to Marketing for Museums
Competing with other attractions and cultural organisations for the attention of visitors is a challenge, especially when you have limited resources and budgets. This interactive training day will support you to develop your own marketing plans, share best practice with others and learn more about the trends and tricks dominating cultural marketing right now.
Join trainer Jennifer Tegg who will explore:
- how to set marketing objectives and evaluation metrics
- how to better understand your audiences and select the right marketing channels
- how to build and maximise key messages
- how to evaluate your marketing activity
In addition, we will be joined by Sarah Taylor, Director and Kathryn Raven, Marketing Officer from The World of Glass, St Helens who will deliver a case study on their approach to marketing and publicity.
Who should attend
This training is aimed at museum professionals in North museums who have responsibility for marketing; either in a junior or intermediate marketing role, or those who undertake marketing as part of a wider role in their service. It is also useful as a refresher course for more experienced museum marketing professionals who are seeking new ideas and opportunities.
Objectives of the day
The training will:
- Provide expert guidance in creating a marketing plan and unlocking the power of communications to attract audiences and build relevance with their communities.
- Provide opportunities for networking, discussion and practical application of skills to accelerate the delivery of marketing plans and activities.
- Enable participants to share best practice examples and inspiration and create opportunities for collaboration.
About the course leader
Jennifer Tegg started her career in arts marketing 25 years ago working for The Lowry, Tate Liverpool more recently, as a marketing consultant for cultural organisations including Harewood House, Northern Stage, Showtown Blackpool, BBC Philharmonic and Hay Festival.
She also has experience working in senior marketing roles at Chester Zoo, managing marketing, digital, sales and membership. She has also worked to deliver community- led behaviour change programmes for the NHS.
She has a particular interest in qualitative audience research, audience development, digital and creative project management and income generation.
Jennifer is based in the North West of England and spends most of her free time visiting museums, galleries and theatres and walking in the countryside.
Location
National Waterways Museum
South Pier Road, Ellesmere Port, Cheshire, CH65 4FW