Getting the Word Out: An Introduction to Marketing for Museums
Competing with other attractions and cultural organisations for the attention of visitors is a challenge, especially when you have limited resources and budgets. This interactive training day will support you to develop your own marketing plans, share best practice with others and learn more about the trends and tricks dominating cultural marketing right now.
Join trainer Jennifer Tegg who will explore:
- how to set marketing objectives and evaluation metrics
- how to better understand your audiences and select the right marketing channels
- how to build and maximise key messages
- how to evaluate your marketing activity
In addition, we will be joined by Sarah Taylor, Director and Kathryn Raven, Marketing Officer from The World of Glass, St Helens who will deliver a case study on their approach to marketing and publicity.
Who should attend
This training is aimed at museum professionals in North museums who have responsibility for marketing; either in a junior or intermediate marketing role, or those who undertake marketing as part of a wider role in their service. It is also useful as a refresher course for more experienced museum marketing professionals who are seeking new ideas and opportunities.
Objectives of the day
The training will:
- Provide expert guidance in creating a marketing plan and unlocking the power of communications to attract audiences and build relevance with their communities.
- Provide opportunities for networking, discussion and practical application of skills to accelerate the delivery of marketing plans and activities.
- Enable participants to share best practice examples and inspiration and create opportunities for collaboration.
About the course leader
Jennifer Tegg started her career in arts marketing 25 years ago working for The Lowry, Tate Liverpool more recently, as a marketing consultant for cultural organisations including Harewood House, Northern Stage, Showtown Blackpool, BBC Philharmonic and Hay Festival.
She also has experience working in senior marketing roles at Chester Zoo, managing marketing, digital, sales and membership. She has also worked to deliver community- led behaviour change programmes for the NHS.
She has a particular interest in qualitative audience research, audience development, digital and creative project management and income generation.
Jennifer is based in the North West of England and spends most of her free time visiting museums, galleries and theatres and walking in the countryside.
Venue Information and Access
For more information about the venue visit National Waterways Museum | Ellesmere Port
National Waterways Museum South Pier Road, Ellesmere Port, Cheshire, CH65 4FW
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Travel:
By train – the nearest train station is Ellesmere Port. It’s on the Liverpool to Ellesmere Port line via Birkenhead and Hooton and connects to Chester. The station is 0.7 miles away – a 15 minute walk along pavements and passes through a subway under the M53. See Cheshire by Train for more details.
By bus – Ellesmere Port bus station is 1.1 miles away – a 25 minute walk along pavements and passes through a subway under the M53. Local buses stop at nearer points – for more information, call Traveline: 0871 200 2233.
By bike – the towpath alongside the Shropshire Union Canal runs right up to the museum. There is a bike rack facility available outside the museum.
By boat – follow the Shropshire Union Canal all the way to the museum. There are some visitor moorings available in the docks.
By road – The museum’s postcode is CH65 4FW. Follow the local brown signs for Boat Museum. Once you have come off the M53 roundabout onto Oil Sites Road, look for the National Waterways Museum sign on the left-hand side and turn left into South Pier Road. The entrance to the car park is on the right-hand side opposite the museum entrance and parking is free. There is an on-site Electric charging Hub with rapid chargers (full charge in as little as 30 minutes) at additional cost.
Access:
There is level access from the front of the building/car park to the training room.
The training day will take place in the Basuto Suite of the conference centre. There is a lift to the training room, and the building is wheelchair accessible.
Conference Centre Toilet: There are four steps that lead down to the toilets in the conference centre.
Accessible Toilet: Please see the map NWM_Visitors_Map_2024.indd for information on the location of the accessible toilet. The training session is in building D, and the accessible toilet is in building A.
Parking: There is ample free parking including accessible bays (max headroom 2.1m).
For more access information visit Access statement | Ellesmere Port
Catering: As part of MD North’s commitment to environmental responsibility and carbon reduction, catering for our in-person events is vegetarian and vegan. We encourage you to bring a reusable hot drink cup and water bottle, and perhaps a Tupperware to take home any leftovers to minimise food waste.
If you have any queries on the day, then please telephone or text Sue Hughes on 07795 305832.
Location
National Waterways Museum
South Pier Road, Ellesmere Port, Cheshire, CH65 4FW