Category: MD North
Getting the Word Out: An Introduction to Marketing for Museums
Competing with other attractions and cultural organisations for the attention of visitors is a challenge, especially when you have limited resources and budgets. This interactive training day will support you to develop your own marketing plans, share best practice with others and learn more about the trends and tricks dominating cultural marketing right now. Join […]
Income Generation – Income Strategy and Prioritisation
Museums are under increasing pressure to generate income, but it can be difficult to know where to focus limited time, energy and resources. This practical online session will help museums think strategically about income generation and fundraising. We will explore how to find realistic opportunities, assess what is most appropriate for your organisation, and prioritise activity that is achievable and sustainable. […]